One of my all-time favorite school projects in my lifetime was one I did in fifth grade. I learned about several different advertising and persuasion techniques used by advertisers to convince potential consumers to buy a product or service. I then had to find examples from print media demonstrating each of the techniques. Given the mix of business & psychology, I loved completing this project and it has stuck with me throughout my lifetime.
Now, decades later, I see these techniques being used against the American people and I expect these same techniques are being used globally. There is a massive psy op being used to push the masses into wanting and accepting the vaccine. Just in case anyone is not aware of the effort to persuade and manipulate you into taking the vaccine, I am going to “pull back the curtain” with a quick summary of these techniques so each of you can consciously see these strategies being used against you and others.
Here is a great PowerPoint presentation on Persuasion Techniques from which the techniques are taken. The presentation includes examples using pictures for each technique.
Propaganda is defined as “a means of convincing people to believe something or to act in a certain way and/or to agree with a point of view”.
As you read through each technique, think about what the Globalists and mainstream media outlets (which are owned by the Globalists) are saying which reflect each of these strategies regarding taking the vaccine. I have included an example and a Scripture that if obeyed, will negate this tactic’s effectiveness in being used against you. By clearly seeing these strategies being used against you in a mental, emotional & psychological manner, you will be able to better withstand the increasing onslaught in the coming months leading up to the distribution of the vaccine and also hopefully, help others including the unsaved individuals you know.
Common persuasive techniques include:
Bandwagon – A statement that everyone is using a certain product/service so you should as well to be part of the “in group”.
Example – The release of “surveys” showing that the majority of people plan to take the vaccine. The unspoken message is, “Get on board with the rest of us”.
We are not meant to be popular or part of the “in crowd”. John 15:19 KJV If ye were of the world, the world would love his own: but because ye are not of the world, but I have chosen you out of the world, therefore the world hateth you.
Celebrity/Spokesperson Endorsement – A well-known person or a previous customer supports a product or service.
We are not meant to be impressed by things in this world, including famous people. 1 John 2:15 KJV – Love not the world, neither the things [that are] in the world. If any man love the world, the love of the Father is not in him.
Emotional Appeals/Transfer – Objects or other people are shown with the product or candidate being “sold” in hopes that your good feeling for those objects or people will transfer onto the product or candidate.
Example – Popular celebrities including actors/actresses, musicians, athletes & politicians are discussing their enthusiasm to take the vaccine once it is released.
We are not meant to follow worldly people. Isaiah 26:3 KJV Thou wilt keep him in perfect peace, whose mind is stayed on thee: because he trusteth in thee
Glittering Generalities – Vague words that appeal to values that most people agree with. Often there is a lack of evidence to back up the claims.
Example – There has been a concerted effort to stigmatize people that “do not wish to wear a mask” which will eventually be replaced by “take the vaccine” by stating these people are “selfish”, “uncaring” & “not concerned about others” & even going so far as to state these people are “psychopaths”.
1 Corinthians 11:7 KJV – For a man indeed ought not to cover his head, forasmuch as he is the image and glory of God: but the woman is the glory of the man.
Humor – Diverts the audience and gives a reason to laugh often through the use of clever visuals and/or language.
Example – Funny songs & memes about the Coronavirus. I expect to see Bill Gates & Fauci as guests on the late night comedy shows to “make jokes” about those people refusing to take the vaccine once it is available.
Individuality – The opposite of bandwagon: people want to be unique and thought of as an individual. I have NOT seen as many examples of this technique being used because there is a push as part of global governance to get people to think of themselves as part of the collective and as a “global citizen” not as an individual.
Purr Words – Words that make the product seem more desirable but give no details about the product.
Example – A “safe and effective” vaccine that will “return the world to normal”
Romans 16:18. KJV. For they that are such serve not our Lord Jesus Christ, but their own belly; and by good words and fair speeches deceive the hearts of the simple.
Repetition/Slogan – A catchy phrase or statement often used to sell a service, product or idea.
Example – “We are all in this together” regarding the pandemic with multiple repetitions including an event with multiple celebrities and an eye catching logo.
Colossians 2:4 KJV – And this I say, lest any man should beguile you with enticing words.
Snob Appeal – Just the opposite of “bandwagon”. The message suggests: “Buying our product will make you better than everyone else — especially since other people can’t afford it.“.
Example – In the case of the Coronavirus vaccine, the media portrays the people that are willing to accept the vaccine are being portrayed as more “caring about others”, “concerned about the greater good”, “educated”, “informed” and other positive attributes than people who do not plan to take the vaccine.
Ephesians 5:6 KJV – Let no man deceive you with vain words: for because of these things cometh the wrath of God upon the children of disobedience.
Ethical Appeal – Tries to get acceptance through appealing to morals and values.
Example – Demonizing of anyone that outright refuses the vaccine as being unconcerned about one’s fellow citizen. Here is an excerpt from just one of numerous articles trying to make mask wearing, social distancing & eventually taking the vaccine an ethical issue. “..What do we owe our fellow citizens in the age of a deadly virus with no vaccine that has already taken close to 170,000 lives, and will likely take thousands, and potentially hundreds of thousands, more?”. (Source article)
Colossians 2:8 KJV – Beware lest any man spoil you through philosophy and vain deceit, after the tradition of men, after the rudiments of the world, and not after Christ.
For those in the United States, Congress repealed the Smith-Mundt Act in July 2013 which prevented the government from propagandizing its citizens. “The tweak to the bill would essentially neutralize two previous acts—the Smith-Mundt Act of 1948 and Foreign Relations Authorization Act in 1987—that had been passed to protect U.S. audiences from our own government’s misinformation campaigns. According to this source [on the Hill], the law would allow ‘U.S. propaganda intended to influence foreign audiences to be used on the domestic population.’
The new law would give sweeping powers to the government to push television, radio, newspaper, and social media onto the U.S. public. ‘It removes the protection for Americans,’ says a Pentagon official who is concerned about the law. ‘It removes oversight from the people who want to put out this information. There are no checks and balances. No one knows if the information is accurate, partially accurate, or entirely false.’” (Source Article) Now Americans live under the Smith-Mundt Modernization Act of 2012, which passed as part of the 2013 National Defense Authorization Act, and went into effect in July 2013.
How do we protect ourselves from these propaganda techniques and the manipulation techniques discussed below?
1. We pray for discernment daily.
2. We remember key Scripture that guides us in our thoughts & actions.
3. We practice recognizing these techniques and revealing them to ourselves and our loved ones.
4. We spend more time with God & in His Word than we spend reading, watching and listening to the media.
5. We don our spiritual armor daily.
Ephesians 6:11-18 KJV
11 Put on the whole armour of God, that ye may be able to stand against the wiles of the devil.
12 For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in high places.
13 Wherefore take unto you the whole armour of God, that ye may be able to withstand in the evil day, and having done all, to stand.
14 Stand therefore, having your loins girt about with truth, and having on the breastplate of righteousness;
15 And your feet shod with the preparation of the gospel of peace;
16 Above all, taking the shield of faith, wherewith ye shall be able to quench all the fiery darts of the wicked.
17 And take the helmet of salvation, and the sword of the Spirit, which is the word of God:
18 Praying always with all prayer and supplication in the Spirit, and watching thereunto with all perseverance and supplication for all saints;
Other strategies that are being used to try to get every person in the world to take the vaccine are identified by Simon as the following manipulative techniques:
Lying (by commission) : It is hard to tell if somebody is lying at the time they do it, although often the truth may be apparent later when it is too late. One way to minimize the chances of being lied to is to understand that some personality types (particularly psychopaths) are experts at the art of lying and cheating, doing it frequently, and often in subtle ways.
Lying by omission: This is a subtle form of lying by withholding a significant amount of the truth. This technique is also used in propaganda.
Denial: Manipulator refuses to admit that they have done something wrong.
Rationalization: An excuse made by the manipulator for inappropriate behavior. Rationalization is closely related to spin.
Minimization: This is a type of denial coupled with rationalization. The manipulator asserts that their behavior is not as harmful or irresponsible as someone else was suggesting, for example, saying that a taunt or insult was only a joke.
Selective inattention or selective attention: Manipulator refuses to pay attention to anything that may distract from their agenda, saying things like “I don’t want to hear it”.
Diversion: Manipulator not giving a straight answer to a straight question and instead being diversionary, steering the conversation onto another topic.
Evasion: Similar to diversion but giving irrelevant, rambling, vague responses, weasel words.
Covert intimidation: Manipulator throwing the victim onto the defensive by using veiled (subtle, indirect or implied) threats.
Guilt trip: A special kind of intimidation tactic. A manipulator suggests to the conscientious victim that they do not care enough, are too selfish or have it easy. This usually results in the victim feeling bad, keeping them in a self-doubting, anxious and submissive position.
Shaming: Manipulator uses sarcasm and put-downs to increase fear and self-doubt in the victim. Manipulators use this tactic to make others feel unworthy and therefore defer to them. Shaming tactics can be very subtle such as a fierce look or glance, unpleasant tone of voice, rhetorical comments, subtle sarcasm. Manipulators can make one feel ashamed for even daring to challenge them. It is an effective way to foster a sense of inadequacy in the victim.
Vilifying the victim: More than any other, this tactic is a powerful means of putting the victim on the defensive while simultaneously masking the aggressive intent of the manipulator, while the manipulator falsely accuses the victim as being an abuser in response when the victim stands up for or defends themselves or their position.
Playing the victim role: Manipulator portrays themself as a victim of circumstance or of someone else’s behavior in order to gain pity, sympathy or evoke compassion and thereby get something from another. Caring and conscientious people cannot stand to see anyone suffering and the manipulator often finds it easy to play on sympathy to get cooperation.
Playing the servant role: Cloaking a self-serving agenda in the guise of a service to a more noble cause, for example saying they are acting in a certain way to be “obedient” to or in “service” to an authority figure or “just doing their job”.
Seduction: Manipulator uses charm, praise, flattery or overtly supporting others in order to get them to lower their defenses and give their trust and loyalty to the manipulator. They will also offer help with the intent to gain trust and access to an unsuspecting victim they have charmed.
Projecting the blame (blaming others): Manipulator scapegoats in often subtle, hard-to-detect ways. Often, the manipulator will project their own thinking onto the victim, making the victim look like they have done something wrong. Manipulators will also claim that the victim is the one who is at fault for believing lies that they were conned into believing, as if the victim forced the manipulator to be deceitful. All blame, except for the part that is used by the manipulator to accept false guilt, is done in order to make the victim feel guilty about making healthy choices, correct thinking and good behaviors. It is frequently used as a means of psychological and emotional manipulation and control. Manipulators lie about lying, only to re-manipulate the original, less believable story into a “more acceptable” truth that the victim will believe. Projecting lies as being the truth is another common method of control and manipulation. Manipulators may falsely accuse the victim as “deserving to be treated that way.” They often claim that the victim is crazy and/or abusive, especially when there is evidence against the manipulator. (See Feigning, below.)
Feigning innocence: Manipulator tries to suggest that any harm done was unintentional or that they did not do something that they were accused of. Manipulator may put on a look of surprise or indignation. This tactic makes the victim question their own judgment and possibly their own sanity.
Feigning confusion: Manipulator tries to play dumb by pretending they do not know what the victim is talking about or is confused about an important issue brought to their attention. The manipulator intentionally confuses the victim in order for the victim to doubt their own accuracy of perception, often pointing out key elements that the manipulator intentionally included in case there is room for doubt. Sometimes manipulators will have used cohorts in advance to help back up their story.
Brandishing anger: Manipulator uses anger to brandish sufficient emotional intensity and rage to shock the victim into submission. The manipulator is not actually angry, they just put on an act. They just want what they want and get “angry” when denied. Controlled anger is often used as a manipulation tactic to avoid confrontation, avoid telling the truth or to further hide intent. There are often threats used by the manipulator of going to the police, or falsely reporting abuses that the manipulator intentionally contrived to scare or intimidate the victim into submission. Blackmail and other threats of exposure are other forms of controlled anger and manipulation, especially when the victim refuses initial requests or suggestions by the manipulator. Anger is also used as a defense so the manipulator can avoid telling truths at inconvenient times or circumstances. Anger is often used as a tool or defense to ward off inquiries or suspicion. The victim becomes more focused on the anger instead of the manipulation tactic.
Bandwagon effect: Manipulator comforts the victim into submission by claiming (whether true or false) that many people already have done something, and the victim should as well. These include phrases such as “Many people like you …” or “Everyone does this anyways.” Such manipulation can be seen in peer pressure situations, often occurring in scenarios where the manipulator attempts to influence the victim into trying drugs or other substances.
2a,b,c,d. Simon, George K (1996). In Sheep’s Clothing: Understanding and Dealing with Manipulative People. ISBN 978-1-935166-30-6. (reference for the entire section)
Do Not Be Deceived! Stand Strong in the TRUTH given to us in God’s Word my Brothers & Sisters! Help others to stand strong as well!
Author: Expat Gal
Expat Gal has been blessed to have known God as long as she can remember. She was raised Catholic and was baptized, made her First Communion and was confirmed in the Catholic faith. At 21, she left the Catholic faith to become a non-denominational Christian as she began to question some Catholic doctrine. One of her life’s highlights was her family’s lake baptism in 2013. In late March 2015, she received a strong Word from the Lord that your “family is no longer safe here” so she and her family permanently relocated outside the U.S. Her goal is to serve the Lord in any capacity He calls her to serve in.
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